“One out of every three professionals on the planet is on LinkedIn” says Content Marketing Manager at LinkedIn, Jason Miller. If you aren’t using this channel to the fullest of its ability, then you are seriously missing out (and not just on ‘networking’).
With Microsoft now acquiring the social channel, its new dynamic content includes: UX, video, ads, lead generation ads and sponsored InMail. For this reason, if you aren’t getting the professional etiquette right you are alienating your contacts and turning away prospective employers and clients.
- Personalise requests. Tell people the reason you are connecting with them.
- Use a profile picture (double if not more will engage with you)
- Nurture relationships regularly. Think quality, not quantity.
- Expand your relationships by offering to introduce your connections to others in your network.
- Be responsive to messages
- Use CANNED invitations
- Don’t expect everyone in your network to network like you!
- Ask people for LinkedIn recommendations, if you don’t know them.
- Post self-serving content to group members that hold no value.
- Treat LinkedIn like Facebook or Twitter – all channels differ, and LinkedIn is the one that needs to stay professional
What does this all mean?
If you put in the appropriate amount of effort, time and commitment in building your LinkedIn presence and become that resource relationship to your connections.
LinkedIn now has over 6 million users and it’s starting to diversify even further thanks to its Microsoft acquisition. Make sure you’ve got this channel covered.