North West London Integrated Care System
North West London acute mental health services public consultation
Verve Communications supported North West London NHS in transforming mental health services by leading public consultations, gathering community feedback, and enhancing crisis support—ensuring compassionate, accessible, community-based care for lasting impact.
Overview of the proposed transformation
To improve mental health care for residents of Westminster and Kensington & Chelsea, North West London NHS and the Central and North West London NHS Foundation Trust proposed a strategic shift toward enhanced, community-based support for individuals with serious mental health conditions. This transformation includes the permanent closure of outdated inpatient wards at Gordon Hospital and a significant expansion of local community and crisis services, enabling timely, quality care in less restrictive settings.
The public consultation and questionnaire document, and the EasyRead version
Prioritising community-based care
Community-based services prioritize a compassionate, patient-centered approach, aligning with national goals to deliver care outside of hospital environments, reduce institutionalization, and promote recovery. Key to this proposal is the enhancement of crisis support services, such as Mental Health Crisis Assessment Services, which deliver immediate, critical care, reducing the need for hospital admissions.
Our team of digital specialists crafted and launched a social media campaign to spark interest in public engagement events
Verve Communications’ role in the programme
Verve Communications played a central role in supporting this program, offering strategic guidance on the Pre-Consultation Business Case, facilitating workshops with key stakeholders, and leading a transparent public consultation process. Verve designed and distributed consultation materials, gathered feedback from both the public and stakeholders, and produced an independent evaluation report. This comprehensive engagement approach ensured the program reflected community needs, resulting in robust proposals for sustainable and equitable mental health services.